Marketing classics : a selection of influential articles / compil. Ben M. Enis, Keith K. Cox
Marketing classics : a selection of influential articles / compil. Ben M. Enis, Keith K. Cox
. - 6th ed
. - London : Allyn and Bacon, cop. 1988
. - XII, 544 p. 24 cm
0-205-11645-0 (Brochado)
658.8