Marketing classics : a selection of influential articles / compil. Ben M. Enis, Keith K. Cox

Marketing classics : a selection of influential articles / compil. Ben M. Enis, Keith K. Cox . - 6th ed . - London : Allyn and Bacon, cop. 1988 . - XII, 544 p. 24 cm
0-205-11645-0 (Brochado)

658.8