Kotler,, Philip,, 1931-
Marketing management : analysis, planning, implementation, and control / Philip Kotler
Marketing management : analysis, planning, implementation, and control / Philip Kotler
. - 7th ed
. - Englewood Cliffs : Prentice-Hall, cop. 1991
. - XXVI, 756 p. : il. 28 cm
. - (The Prentice-Hall series in marketing)
0-13-563479-2 Brochado
658.8