Marketing decision making : analytic framework and cases / William F. O'Dell... [et al.]
Marketing decision making : analytic framework and cases / William F. O'Dell... [et al.]
. - 4th ed
. - Cincinnati : South-Western, cop. 1988
. - X, 630 p. : il. 23 cm
0-538-19821-4 Brochado
658.82