Uniting marketing efforts for the common good : a challenge for the fourth sector : selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022)... / ed. Ana Maria Soares, Beatriz Casais

Uniting marketing efforts for the common good : a challenge for the fourth sector : selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022)... / ed. Ana Maria Soares, Beatriz Casais . - Cham : Springer, cop. 2023 . - X, 277 p. : il. 25 cm . - (Springer proceedings in business and economics)
978-3-031-29019-0 Encadernado

658.8
316.334.2
334.012.46