Cristopher,, Martin
Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald
Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald
. - Aldershot : Wildwood House, 1989
. - 183 p. : il. 25 cm
. - (Gower business enterprise series)
0-7045-0618-1 (Brochado)
658.82