Cristopher,, Martin Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald

Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald . - Aldershot : Wildwood House, 1989 . - 183 p. : il. 25 cm . - (Gower business enterprise series)
0-7045-0618-1 (Brochado)

658.82