Handbook of qualitative research methods in marketing / edited by Russell W. Belk ; [contributors Eric Arnould... et al.]

Handbook of qualitative research methods in marketing / edited by Russell W. Belk ; [contributors Eric Arnould... et al.] . - Cheltenham : Edward Elgar, cop. 2008 . - XI, 595 p. : il. 25 cm
978-1-84720-958-0 Brochado

658.8
303.022