Handbook of qualitative research methods in marketing / edited by Russell W. Belk ; [contributors Eric Arnould... et al.]
Handbook of qualitative research methods in marketing / edited by Russell W. Belk ; [contributors Eric Arnould... et al.]
. - Cheltenham : Edward Elgar, cop. 2008
. - XI, 595 p. : il. 25 cm
978-1-84720-958-0 Brochado
658.8
303.022