Zeiser, , Anne Transmedia marketing : from film and tv to games and digital media / Anne Zeiser

Transmedia marketing : from film and tv to games and digital media / Anne Zeiser . - 1st ed . - New York : Focal Press, 2015 . - XVII, 450 p. : il. 24 cm
978-0-415-71611-6 Brochado

658.8:681.3
681.3:658.8