Advances in national brand and private label marketing [Documento eletrónico] : proceedings / ed. Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev

Advances in national brand and private label marketing [Documento eletrónico] : proceedings / ed. Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev . - Cham : Springer International Publishing, cop. 2018 . - (Springer Proceedings in Business and Economics)
978-3-319-92083-2 Versão impressa978-3-319-92084-9 Versão eletrónica