Dolnicar,, Sara Market segmentation analysis [Documento eletrónico] : understanding it, doing tt, and making it useful / Sara Dolnicar, Bettina Grün, Friedrich Leisch

Market segmentation analysis [Documento eletrónico] : understanding it, doing tt, and making it useful / Sara Dolnicar, Bettina Grün, Friedrich Leisch . - Singapore : Springer Singapore, cop. 2018 . - (Management for Professionals)
978-981-10-8817-9 Versăo impressa978-981-10-8818-6 Versăo eletrónica