Dolnicar,, Sara
Market segmentation analysis [Documento eletrónico] : understanding it, doing tt, and making it useful / Sara Dolnicar, Bettina Grün, Friedrich Leisch
Market segmentation analysis [Documento eletrónico] : understanding it, doing tt, and making it useful / Sara Dolnicar, Bettina Grün, Friedrich Leisch
. - Singapore : Springer Singapore, cop. 2018
. - (Management for Professionals)
978-981-10-8817-9 Versăo impressa978-981-10-8818-6 Versăo eletrónica