Kumar,, V.
Customer relationship management [Documento eletrónico] : concept, strategy, and tools / V. Kumar, Werner Reinartz
Customer relationship management [Documento eletrónico] : concept, strategy, and tools / V. Kumar, Werner Reinartz
. - 3rd ed
. - Berlin : Springer Berlin Heidelberg, 2018
. - (Springer texts in business and economics)
978-3-662-55381-7 Versão eletrónica