The experience logic as a new perspective for marketing management [Documento eletrónico] : from theory to practical applications in different sectors / ed. Tonino Pencarelli, Fabio Forlani

The experience logic as a new perspective for marketing management [Documento eletrónico] : from theory to practical applications in different sectors / ed. Tonino Pencarelli, Fabio Forlani . - Cham : Springer International Publishing, cop. 2018 . - (International Series in Advanced Management Studies)
978-3-319-77549-4 Versão impressa978-3-319-77550-0 Versão eletrónica