Social marketing in action : cases from around the world / edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil
Social marketing in action : cases from around the world / edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil
. - Cham : Springer, cop. 2019
. - XXIX, 462 p. : il. 24 cm
. - (Springer texts in business and economics)
978-3-030-13019-0 Encadernado
658.8:304
304:658.8