Social marketing in action : cases from around the world / edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil

Social marketing in action : cases from around the world / edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil . - Cham : Springer, cop. 2019 . - XXIX, 462 p. : il. 24 cm . - (Springer texts in business and economics)
978-3-030-13019-0 Encadernado

658.8:304
304:658.8