Bagozzi,, Richard P. Causal models in marketing / Richard P. Bagozzi

Causal models in marketing / Richard P. Bagozzi . - New York : John Wiley, cop. 1980 . - XV, 303 p. 24 cm . - (Theories in marketing series / ed. Gerald Zaltman)
0-471-01516-4 Encadernado

658.8