Dwyer,, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
. - 4th ed
. - Boston : McGraw-Hill, 2009
. - XXV, 678 p. : il. 26 cm
. - (McGraw-Hill International Editions)
978-007-126343-6 Brochado
658.8