Dwyer,, F. Robert Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. . - 4th ed . - Boston : McGraw-Hill, 2009 . - XXV, 678 p. : il. 26 cm . - (McGraw-Hill International Editions)
978-007-126343-6 Brochado

658.8