McDaniel,, Carl D., , 1941- Marketing research / Carl McDaniel, Jr., Roger Gates

Marketing research / Carl McDaniel, Jr., Roger Gates . - 9th ed., . - Hoboken : Wiley, cop. 2013 . - [734] p., pág. var. : il. 26 cm
978-1-11811271-7 Brochado

658.8