Mooij,, Marieke K. de,, 1943- Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij . - 2nd ed . - Los Angeles : Sage, cop. 2011 . - XV, 400 p. : il. 23 cm
978-1-4129-7990-0 Brochado

658.8
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