Hooley,, Graham J. Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud

Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud . - 4th ed . - London : Prentice Hall, cop. 2008 . - XVIII, 614 p. : il. 24 cm
978-0-273-70697-7 Brochado

658.8