Moore,, Geoffrey A.
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna
. - Revised ed
. - New York : Collins Business Essentials, 2006
. - XXI, 227 p. 21 cm
. - (Business classics for the inquisitive executive)
0-06-051712-3 Brochado978-0-06-051712-0
658.8