Moore,, Geoffrey A. Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna

Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna . - Revised ed . - New York : Collins Business Essentials, 2006 . - XXI, 227 p. 21 cm . - (Business classics for the inquisitive executive)
0-06-051712-3 Brochado978-0-06-051712-0

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