Prahalad,, C. K.,, 1941-2010 The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy

The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy . - Boston : Harvard Business School Press, cop. 2004 . - XIII, 257 p. 25 cm
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