Prahalad,, C. K.,, 1941-2010
The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy
The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy
. - Boston : Harvard Business School Press, cop. 2004
. - XIII, 257 p. 25 cm
1-57851-953-5 Encadernado
658.8