Wertime,, Kent
Building brands &=and belivers : how to connect with consumers using archetypes / Kent Wertime
Building brands &=and belivers : how to connect with consumers using archetypes / Kent Wertime
. - Singapore : John Wiley, cop. 2002
. - XVI, 267 p. : il. 265 cm
0-470-82067-5 Encadernado
658.8