Churchill Junior,, Gilbert A. Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. . - 7th ed . - Fort Worth : Dryden Press, cop. 1999 . - XXVIII, 1017 p. : il. 26 cm . - (The Dryden Press series in Marketing)
0-03-023816-1 Encardenado

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