Churchill Junior,, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
. - 7th ed
. - Fort Worth : Dryden Press, cop. 1999
. - XXVIII, 1017 p. : il. 26 cm
. - (The Dryden Press series in Marketing)
0-03-023816-1 Encardenado
658.8