Kumar,, V.
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day
. - 2nd ed
. - New York : John Wiley & Sons, cop. 2002
. - XIX, 553 p. : il. 26 cm
0-471-41235-X Encadernado0-471-22333-6 (CD-ROM)
658.8