Forman,, Andrew M. Marketing in action : readings and cases / Andrew M. Forman, David W. Cravens, Robert B. Woodruff

Marketing in action : readings and cases / Andrew M. Forman, David W. Cravens, Robert B. Woodruff . - Reading, Mass. : Addison-Wesley, cop. 1986 . - IX, 319 p. : il. 28 cm
0-201-10844-5

658.82