Forman,, Andrew M.
Marketing in action : readings and cases / Andrew M. Forman, David W. Cravens, Robert B. Woodruff
Marketing in action : readings and cases / Andrew M. Forman, David W. Cravens, Robert B. Woodruff
. - Reading, Mass. : Addison-Wesley, cop. 1986
. - IX, 319 p. : il. 28 cm
0-201-10844-5
658.82