Social marketing : theoretical and practical perspectives / ed. Marvin E. Goldberg, martin Fishbein, Susan E. Middlestadt
Social marketing : theoretical and practical perspectives / ed. Marvin E. Goldberg, martin Fishbein, Susan E. Middlestadt
. - Mahwah : Lawrence Erlbaum Associates, 1997
. - XV, 457 p. : il. 24 cm
. - (Advertising and consumer psychology))
0-8058-2499-5 (Encadernado)
658.8:304
304:658.8