Social marketing : theoretical and practical perspectives / ed. Marvin E. Goldberg, martin Fishbein, Susan E. Middlestadt

Social marketing : theoretical and practical perspectives / ed. Marvin E. Goldberg, martin Fishbein, Susan E. Middlestadt . - Mahwah : Lawrence Erlbaum Associates, 1997 . - XV, 457 p. : il. 24 cm . - (Advertising and consumer psychology))
0-8058-2499-5 (Encadernado)

658.8:304
304:658.8