Shefrin,, Hersh,, 1948- Beyond greed and fear : understanding behavioral finance and the psychology of investing / Hersh Shefrin

Beyond greed and fear : understanding behavioral finance and the psychology of investing / Hersh Shefrin . - Boston : Harvard Business School Press, cop. 2000 . - X, 368 p. : il. 24 cm . - (Financial Management Association survey and synthesis series))
0-87854-872-9 (Encadernado)

336.76
330.322