O'Shaughnessy,, John
Competitive marketing : a stratégic approach / John O'Shaughnessy
Competitive marketing : a stratégic approach / John O'Shaughnessy
. - 3rd ed
. - London : Routledge, cop. 1995
. - XIII, 749 p. : il. gráficos 25 cm
0-415-09317-1 (Brochado)
658.8