Choffray,, Jean-Marie Market planning for new industrial products / Jean Marie Choffray, Gary L. Lilien

Market planning for new industrial products / Jean Marie Choffray, Gary L. Lilien . - New York : A. Ronald Press, cop. 1980 . - XV, 294 p. : il. 24 cm . - (Ronald series on marketing management)
0-471-04918-2

658.82