Choffray,, Jean-Marie
Market planning for new industrial products / Jean Marie Choffray, Gary L. Lilien
Market planning for new industrial products / Jean Marie Choffray, Gary L. Lilien
. - New York : A. Ronald Press, cop. 1980
. - XV, 294 p. : il. 24 cm
. - (Ronald series on marketing management)
0-471-04918-2
658.82