Seehafer,, Gene F.
Successful television and radio advertising / Gene F. Seehafer, Jack W. Laemmar
Successful television and radio advertising / Gene F. Seehafer, Jack W. Laemmar
. - New York : McGraw-Hill, 1959
. - XV, 648 p. : il. 24 cm
. - (MacGraw-Hill series in marketing and advertising)
654.19