Seehafer,, Gene F. Successful television and radio advertising / Gene F. Seehafer, Jack W. Laemmar

Successful television and radio advertising / Gene F. Seehafer, Jack W. Laemmar . - New York : McGraw-Hill, 1959 . - XV, 648 p. : il. 24 cm . - (MacGraw-Hill series in marketing and advertising)
654.19