Brand equity & advertising : advertising's role in building strong brands / ed. David A. Aaker, Alexander L. Biel
Brand equity & advertising : advertising's role in building strong brands / ed. David A. Aaker, Alexander L. Biel
. - Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993
. - X, 380 p. : il. 23 cm
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