Czinkota,, Michael R.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen
. - 4th ed
. - Forth Worth : The Dryden Press, cop. 1995
. - XXIX, 815 p., [7] f. est. color. : il. 27 cm
0-03-098342-8 (Brochado)
658.8