Pearce II,, John A. Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr . - 5th ed . - Burr Ridge : Irwin, cop. 1994 . - XXIII, 418 p. : il. 23 cm
0-256-12634-8 (Brochado)

658.15