Mooij,, Marieke K. de,, 1943- Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij . - 2nd ed . - New York : Prentice Hall, 1994 . - XXII, 570 p. 24 cm
0-13-288598-0 (Brochado)

658.8