Mooij,, Marieke K. de,, 1943-
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij
. - 2nd ed
. - New York : Prentice Hall, 1994
. - XXII, 570 p. 24 cm
0-13-288598-0 (Brochado)
658.8