Biblioteca da Universidade do Minho

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Do marketing direto ao database marketing / Jim Kobs; trad. Lenke Peres Alves de Araújo; rev. técnica Francisco Alberto Madia de Souza

Main Author Kobs, Jim Secondary Author Araújo, Lenke Peres Alves de
Madia, Chico Country Brasil. Publication Rio de Janeiro : Makron, cop. 1993 Description XXXI, 339 p. : il. ; 24 cm ISBN 85-346-0081-3 CDU 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - K Available 131505
Total holds: 0

Enhanced descriptions from Syndetics:

Tit. orig.: Profitable direct marketing

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