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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul

Main Author Guiltinan, Joseph P. Coauthor Paul, Gordon W. Country Estados Unidos. Edition 5th ed Publication New York : McGraw-Hill, cop. 1994 Description XVI, 480 p. ; 24 cm ISBN 0-07-048971-8 CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - G Available 131452
Total holds: 0

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