Biblioteca da Universidade do Minho

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Marketing competitivo : un enfoque estratégico / John O'Shaughnessy; trad. Claudio L. Soriano Soriano

Main Author O'Shaughnessy, John Secondary Author Soriano Soriano, Claudio L. Country Espanha. Publication Madrid : Diaz de Santos, cop. 1991 Description XI, 603 p. : il. gráficos ; 25 cm ISBN 84-87189-77-6 CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - O Available 128421
Total holds: 0

Enhanced descriptions from Syndetics:

Tit. orig.: Competitive marketing

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