Global marketing management : a strategic perspective / Brian Toyne, Peter G. P. Walters
Main AuthorToyne, BrianCoauthorWalters, Peter G. P.CountryEstados Unidos.Edition2nd edPublicationBoston : Allyn and Bacon, cop. 1993DescriptionXXVI, 734 p. :
il. ;
24 cmISBN0-205-14137-4 CDU658.8
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