Marketing classics : a selection of influential articles / compil. Ben M. Enis, Keith K. Cox
Secondary AuthorEnis, Ben M. Cox, Keith K.CountryReino Unido.Edition6th edPublicationLondon : Allyn and Bacon, cop. 1988DescriptionXII, 544 p. ;
24 cmISBN0-205-11645-0 CDU658.8
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