Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins
Main AuthorTull, Donald S.CoauthorHawkins, Del I.CountryEstados Unidos.Edition5th edPublicationNew York : MacMillan, cop. 1990DescriptionXXIV, 836 p. :
il. gráficos ;
25 cmISBN0-02-946183-9 CDU658.8
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