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Marketing research : using analytics to develop market insights / Carl McDaniel Jr., Roger Gates

Main Author McDaniel, Carl D., 1941- Coauthor Gates, Roger H., 1942- Country Estados Unidos. Edition 12th ed Publication Hoboken : Wiley, 2021 Description XVII, 365, [40] p. : il. ; 26 cm ISBN 978-1-119-71631-0 CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - M Available 486682
Total holds: 0

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