Transmedia marketing : from film and tv to games and digital media / Anne Zeiser
Main AuthorZeiser, Anne CountryEstados Unidos.Edition1st edPublicationNew York : Focal Press, 2015DescriptionXVII, 450 p. :
il. ;
24 cmISBN978-0-415-71611-6 CDU658.8:681.3681.3:658.8
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