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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock

Main Author Wirtz, Jochen Coauthor Lovelock, Christopher H. Country Estados Unidos. Edition 8th ed Publication New Jersey : World Scientific, cop. 2016 Description XVII, 784 p. : il. ; 28 cm ISBN 978-194-4659-01-1 CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - W Available 472888

Mestrado em Gestão de Unidades de Saúde Estratégia e Marketing em Saúde 1º semestre

Mestrado em Gestão Gestão e Marketing do Serviço 2º semestre

Total holds: 0

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