Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch and Stephen L. Vargo
Main Author
Lusch, Robert F., 1949-2017
Coauthor
Vargo, Stephen L.
Country
Reino Unido.
Edition
1st ed
Publication
Cambridge : Cambridge University Press, 2014
Description
XXVI, 225 p. :
il. ;
25 cm
ISBN
978-0-521-19567-6
CDU
658.8
658.01
658.818
Online resource
Versão electrónica. Acesso restrito à U.M.
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