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Total global strategy / George S. Yip, G. Tomas M. Hult

Main Author Yip, George S. Coauthor Hult, G. Thomas M. Country Estados Unidos. Edition 3rd ed Publication Englewood Cliffs, N.J. : Prentice-Hall, cop. 2012 Description XXIII, 295 p. : il. ; 23 cm ISBN 978-0-13-608983-4
0-13-608983-6 CDU 658.01

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.01 - Y	Available		439446		Mestrado em Marketing e Estratégia Estratégia e Marketing Internacional 1º semestre