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Managing as designing / ed. Richard J. Boland Jr. and Fred Collopy

Secondary Author Boland Junior, Richard J.
Collopy, Fred
Country Estados Unidos. Publication Stanford : Stanford Business Books, cop. 2004 Description XIII, 298 p. : il. ; 24 cm ISBN 0-8047-4674-5 CDU 74:658.0 658.0:74 72:658.0 658.0:72
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Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca do Campus de Couros
BCC 74:658.0 - M Available 431990

Mestrado em Design de Produto e Serviços Projeto Estratégico 1º semestre

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Enhanced descriptions from Syndetics:

Managing as Designing explores "the design attitude," a new focus for analysis and decision making for managers that draws on examples of decision making and leadership in architecture, art, and design. Based on a series of conference papers given at the opening of the Peter B. Lewis Building (designed by Frank Gehry) at the Weatherhead School of Management, Case Western Reserve University, the book includes keynote speeches from Frank Gehry and Karl Weick.

The premise of this book is that managers should act not only as decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.

The book will appeal primarily to scholars of management theory and organization strategy and managers, with many contributions from a variety of academic backgrounds including architecture, sociology, design, history, choreography, strategy, economics, music, and accounting. There is a potential for strong crossover appeal to these groups, especially to those people and groups interested in design and product development.

Author notes provided by Syndetics

Richard J. Boland, Jr is Professor of Information Systems and Professor of Accountancy at the Weatherhead School of Management, Case Western Reserve University. Fred Collopy is Professor and Chair of the Department of Information Systems at the Weatherhead School of Management, Case Western Reserve University.

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