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Services marketing : integrating customer focus across the firm / Alan Wilson... [et al.]

Coauthor Wilson, Alan M. Country Reino Unido. Edition 1st european ed Publication London : McGraw-Hill Education, cop. 2008 Description XXIII, 623 p. : il. ; 26 cm ISBN 0-07-710795-0
978-0-07-710795-6 CDU 658.8

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.8 - S	Available		415806		Licenciatura em Marketing Marketing de Serviços e Relacional 2º semestre Mestrado em Gestão Gestão e Marketing do Serviço 2º semestre