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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

Main Author Lovelock, Christopher H. Coauthor Wirtz, Jochen Country Estados Unidos. Edition 7th ed., , Global ed. Publication Boston : Pearson, cop. 2011 Description 648 p. : il. ; 28 cm ISBN 0-13-611874-7
978-0-13-611874-9 CDU 658.8

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.8 - L	Available		414947
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.8 - L	Available		418690