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Fashion forecasting / Evelyn L. Brannon

Main Author Brannon, Evelyn L. Country Estados Unidos. Edition 2nd ed Publication New York : Fairchild Publications, 2006 Description XVI, 439 p. : il. ; 24 cm ISBN 1-56367-350-9 CDU 687
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Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca da UMinho no Campus de Azurém
BPG 687 - B Checked out 2022-03-11 404434

Licenciatura em Design e Marketing de Moda O Sistema da Moda e o Mercado Global Têxtil 2º semestre

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Enhanced descriptions from Syndetics:

A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organising and analysing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organisation, analysis, interpretation, and presentation

Table of contents provided by Syndetics

  • Forecasting Frameworks
  • The Fashion Forecasting Process
  • Introducing Innovation
  • The Direction of Fashion Change
  • Cultural Indicators
  • Fashion Dynamics
  • Colour Forecasting
  • Textile Development
  • The Look: Design Concepts and Style Directions
  • Marketplace Dynamics
  • Consumer Research
  • Sales Forecasting
  • Forecasting at Work
  • Competitive Analysis
  • Presenting the Forecast
  • Text Features
  • Resource Pointers providing addresses for Web-based forecasting information
  • Profiles of forecasting professionals
  • Chapter activities reinforcing content
  • Case Studies based on situations prevalent in the textile and apparel industry
  • Lists of periodical, broadcast and online information sources
  • Appendix lists agencies, consultants, trade asociations and other companies specialising in forecasting services
  • Glossary of key terms
  • New to this Edition
  • An 8-page 4-colour insert that demonstrates important theories in fashion forecasting
  • New career studies and profiles of fashion professionals
  • Methods explaining how to prepare a forecastiong portfolio
  • Updated illustrations and discussion questions
  • Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions
  • PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text

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