Global marketing management / Masaaki Kotabe, Kristiaan Helsen
Main AuthorKotabe, MasaakiCoauthorHelsen, KristiaanCountryEstados Unidos.Edition4th edPublicationNew York : John Wiley & Sons, cop. 2008DescriptionXXII, 682 p., [12] p. est. ;
28 cmISBN978-0-47175527-2 CDU658.8
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