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E-commerce usability : tools and techniques to perfect the on-line experience / David Travis

Main Author Travis, David Country Reino Unido. Publication London : Taylor & Francis, 2003 Description XIV, 181 p. : il. ; 24 cm ISBN 0-415-25834-0 CDU 658.0:681.324 681.324:658.0
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Publicação de longa duração Biblioteca de Ciências da Educação
BCE 658.0:681.324 - T Available 382679
Total holds: 0

Enhanced descriptions from Syndetics:

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.
This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.
This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

Table of contents provided by Syndetics

  • List of figures (p. ix)
  • List of tables (p. xi)
  • Preface (p. xii)
  • Acknowledgements (p. xv)
  • 1 Introduction (p. 1)
  • 2 Is your site customer centred? (p. 8)
  • Part I Analyse the opportunity (p. 13)
  • 3 Identify the stakeholders (p. 15)
  • 4 Write the site mandate (p. 21)
  • 5 Segment the market (p. 28)
  • Part II Build the context of use (p. 35)
  • 6 Build customer profiles (p. 37)
  • 7 Build environment profiles (p. 55)
  • 8 Build task profiles (p. 61)
  • Part III Create the user experience (p. 71)
  • 9 Agree key performance indicators (p. 73)
  • 10 Develop the information architecture (p. 86)
  • 11 Lay out the screens (p. 98)
  • 12 Evaluate usability (p. 118)
  • Part IV Track real-world usage and continuously improve the site (p. 153)
  • 13 Track real-world usage and continuously improve the site (p. 155)
  • 14 What now? (p. 163)
  • Appendices (p. 165)
  • Index (p. 176)

Author notes provided by Syndetics

Dr David Travis is an international usability consultant, writer and trainer. He specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television

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