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Fashion design : process, innovation &=and practice / Kathryn McKelvey, Janine Munslow

Main Author McKelvey, Kathryn Coauthor Munslow, Janine Country Reino Unido. Publication Oxford : Blackwell Science, cop. 2003 Description VIII, 228 p. : il. ; 25 cm ISBN 0-632-05599-5 CDU 687.01
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Holdings
Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca da UMinho no Campus de Azurém
BPG 687.01 - M Available 369861

Licenciatura em Design e Marketing de Moda Projeto Interdisciplinar em Design I 1º semestre

Licenciatura em Design e Marketing de Moda Projeto Interdisciplinar em Design III 1º semestre

Licenciatura em Design e Marketing de Moda Projeto Interdisciplinar em Design IV 2º semestre

Total holds: 0

Enhanced descriptions from Syndetics:

Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. It is not necessary to be blessed with a superlative talent.

The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends.

Table of contents provided by Syndetics

  • Preface (p. vii)
  • Acknowledgements (p. viii)
  • Introduction (p. 1)
  • Flow chart (p. 3)
  • Analysing the Brief (p. 4)
  • Innovation (p. 6)
  • Exercises to Promote Innovation (p. 12)
  • Developing Designs - Quickstart Exercise (p. 15)
  • Research Inspiration (p. 16)
  • Research Direction (p. 19)
  • Fashion Prediction (p. 20)
  • The Fashion Cycle (p. 28)
  • Fashion and Art (p. 29)
  • Sub-culture/Street Style (p. 31)
  • Design Process (p. 32)
  • Introduction (p. 32)
  • Design Development (p. 34)
  • Colour (p. 41)
  • Silhouette (p. 45)
  • Proportion (p. 54)
  • Understanding Fabric (p. 64)
  • Construction (p. 76)
  • Basic Skirts (p. 77)
  • Basic Bodices (p. 78)
  • Skirts/Panels (p. 79)
  • Skirts/Pleats (p. 80)
  • Dresses (p. 81)
  • Basic Sleeves (p. 87)
  • Basic Trousers (p. 89)
  • Basic Collars (p. 92)
  • Prototypes (p. 94)
  • Embellishment (p. 101)
  • Design for Specialist Markets (p. 111)
  • Designing Ranges and Collections (p. 113)
  • Decision Making (p. 120)
  • Design Using the Computer (p. 122)
  • Promotion/Graphics (p. 129)
  • Promotion/Styling (p. 130)
  • The Portfolio (p. 131)
  • Fashion Careers (p. 132)
  • Press Assistant (p. 132)
  • Public Relations (p. 133)
  • Assistant Buyer (p. 134)
  • Assistant Designer High Street (p. 135)
  • Assistant Designer (p. 136)
  • Visual Merchandising (p. 138)
  • Costume Designer (p. 140)
  • Working for a Magazine (p. 142)
  • Fashion Predictor (p. 144)
  • Product Development (p. 145)
  • Textile Agent (p. 148)
  • Recruitment Consultant (p. 149)
  • New Media Promotion (p. 150)
  • Supplier (p. 152)
  • Case Study (p. 153)
  • Introduction (p. 153)
  • Research Inspiration (p. 158)
  • Research Direction (p. 164)
  • Fabric Development (p. 170)
  • Design Development (p. 174)
  • Design Development - Outfits (p. 184)
  • Outfits - Childrenswear (p. 188)
  • Print Development - Childrenswear (p. 194)
  • Working Drawing (p. 199)
  • Prototyping (p. 200)
  • Promotion/Graphics (p. 202)
  • Promotion/Styling (p. 219)
  • Bibliography (p. 224)
  • Index (p. 225)

Author notes provided by Syndetics

Kathryn McKelvey is a Senior Lecturer at the University of Northumbria at Newcastle, teaching on the fashion marketing and multimedia design degree courses (the latter of which she is course leader). She graduated in 1982 and worked in the fashion prediction industry in New York as an illustrator/designer, before commencing an academic career
Janine Munslow is course leader for the BA (Honours) fashion marketing degree course at the University of Northumbria at Newcastle. After graduating in 1979 she worked as a fashion and textile designer in London before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East and with established retailing outlets in London

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